Credentials and recognition
Qualifications
The foundation. Deep people expertise, grounded in professional practice.
Lou completed her CSPO certification because she saw a better way to get this work done. In the product world, complex builds get delivered with discipline — a clear roadmap, sprint-based delivery, a definition of done, and relentless forward momentum.
There is no reason people and culture work should be any different. The CSPO brought those principles into how Culture Craft operates. The work does not have to be complex, slow, or expensive. It just has to be run well.
Because sometimes the thing that is blocking a team cannot be named directly — but it can be built, explored, and worked through.
LEGO® Serious Play® is a methodology that creates the conditions for honest conversation and genuine insight, even when the situation is complex or the dynamics are difficult.
Lou is certified in it because even when we cannot see exactly what the thing is, we are building to get there.
Industry Recognition
UK StartUp Awards 2026
'Rising Star'
Regional Finalist - Yorkshire & The Humber
ClimbUK 26 - Nominee
The Jenny Garrett Global - Women in Business Award
What makes the work hold
Culture Craft Delivery Leads bring experience that goes beyond conventional people expertise.
An understanding of what it feels like to sit with hard things and support people to move through them. The ability to build trust and psychological safety quickly, even in complex situations. Commercial rigour that comes from understanding both sides of the founder table. A genuine belief in the power of helping people find purpose in their work.
That combination of commercial depth, human understanding, and bias toward action is what makes the work hold in practice — not just on paper.
What delivery-first looks like in practice.
400%
Scaled a Series A startup 400% in headcount in year one while maintaining delivery capability.
£300k+
£300k+ in annual operational savings through smarter people systems and automation for a global PE-backed agency.
80%
Built a global delivery model achieving 80% salary cost
efficiency for a Series B tech business.
Talent Brand Excellence
Recognised by LinkedIn's Talent Brand Club for excellence in employer brand work in a global blockchain scale-up.
What our clients say
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Lou surfaced the real blockers to progress - including ones we hadn't wanted to admit. Her work led to the retention of two top performers, the introduction of an operating rhythm that brought discipline, and a path towards our exit goals. She didn't feel like a consultant. She felt like a trusted partner, delivering high-stakes outcomes with precision and pace.
Director, Agency (PE Exit Strategy)
The delivery standard
Every Culture Craft engagement is resourced to fit the work — not to protect a margin.
That means the right level of experience, doing the right work. Senior strategic capability where the situation demands it. Skilled delivery resource where the build requires it.
You are never paying strategic rates for execution work, and you are never getting execution resource on something that needs high levels of judgement.
What does not change is the standard. Every person who works on a Culture Craft engagement is UK-based, CIPD qualified, and selected for fit with your specific context and stage. You will always know who is working on your engagement before work begins. Nothing is subcontracted quietly. No one is deployed without your knowledge.
If we cannot resource an engagement to the standard we hold, we will tell you before we start.
