Marketing in 2026: The Resurgence of Brand and Culture

Culture Craft Founder, Lou Matthews joined the Brand & Culture webinar hosted by Print Data Solutions to explore the growing connection between culture, employee value proposition and employer brand. Drawing on her experience working with scaling organisations, Lou discussed how culture systems influence employee experience, organisational performance and market credibility. The session explored why culture is increasingly a commercial signal for both talent and customers, and how leadership teams can intentionally design operating systems that enable performance as organisations grow.

Speaking topics

• Culture as an operating system for performance

• The relationship between culture, EVP and employer brand

• Why internal experience shapes external credibility

• How culture systems influence speed, alignment and trust